Pricing Strategy for Goods and Services in Student Business Units at GCNI-IEBS Purwakarta
Keywords:
Pricing Strategy, Boarding School Enterpreneurship, Student Business, Community ServiceAbstract
Purposes: This community service activity aims to improve the ability of students and business unit managers at Global Cahaya Nubuwwah Insani Foundation - Islamic Entrepreneurship Boarding School (GCNI-IEBS) Purwakarta to determine selling prices for goods and services in a systematic, competitive, and sustainable manner.
Design/Methodology/Approach: The program was delivered through a participatory, educative, and applicative approach consisting of needs assessment, interactive training, case-based exercises, assisted cost and margin calculations, competitor and customer value analysis, and the development of a draft standard operating procedure for pricing.
Findings: The activity improved participants' understanding of production cost identification, rational profit margin determination, competitor analysis, and value-based pricing. Participants were also able to simulate a simple pricing formula and recognize the need for consistent documentation of pricing decisions.
Originality/Value: This article presents a practical pricing-assistance model for boarding school-based student business units by integrating management accounting knowledge with entrepreneurship education. The model supports business sustainability while strengthening experiential learning among students.
References
Abdallah, W., Harraf, A., Ghura, H., & Abrar, M. (2025). Financial literacy and small and medium enterprises performance: the moderating role of financial access. Journal of Financial Reporting and Accounting, 23(4), 1345-1364. https://doi.org/10.1108/JFRA-06-2024-0337
Dewi, R. K., & Purwantini, A. H. (2023). Literasi dan inklusi keuangan, serta keterampilan akuntansi untuk keberlanjutan UMKM. Akuntansi Bisnis & Manajemen, 30(2). https://doi.org/10.35606/jabm.v30i2.1279
Fitriyah, F., Hermawan, A., & Sudarsono, N. (2023). The impact of financial literacy, financial attitudes and financial behaviour on MSMEs growth. International Journal of Science, Technology & Management, 4(6), 1560-1566.
Global Cahaya Nubuwwah Insani. (2026). GCNI - Islamic Entrepreneurship Boarding School Purwakarta. https://gcnischool.or.id/
Hinterhuber, A., & Liozu, S. M. (2015). Pricing ROI, pricing capabilities and firm performance. Journal of Revenue and Pricing Management, 14, 211-228. https://doi.org/10.1057/rpm.2015.11
Kotler, P., & Armstrong, G. (2022). Principles of marketing (18th ed.). Pearson.
Marshelindy, M., Handayani, S., Emilda, E., Ratu, M. K., & Mutaqin, Z. (2024). Training on calculation of production cost and determination of product selling price to increase competitiveness of MSMEs in Alai Village. Unram Journal of Community Service, 5(4), 369-375. https://doi.org/10.29303/ujcs.v5i4.764
Motta, V. F., & Galina, S. V. R. (2023). Experiential learning in entrepreneurship education: A systematic literature review. Teaching and Teacher Education, 121, 103919. https://doi.org/10.1016/j.tate.2022.103919
Nagle, T. T., Hogan, J. E., & Zale, J. (2020). The strategy and tactics of pricing (6th ed.). Routledge.
Purba, Y. E., Leon, F. M., & Martadisastra, D. S. (2025). Green Finance Literacy for Community Services in Purwakarta, Indonesia. Jurnal Pengabdian Masyarakat Inovatif, 3(2), 73-82. https://doi.org/10.33751/jpmi.v3i2.177
Raja, J. Z., Frandsen, T., Kowalkowski, C., & Jarmatz, M. (2020). Learning to discover value: Value-based pricing and selling capabilities for services and solutions. Journal of Business Research, 114, 142-159. https://doi.org/10.1016/j.jbusres.2020.03.026
Solekah, N. A., Oktaviana, U. K., Safitri, R., & Mardiana. (2025). Improving the competitiveness of micro and small enterprises through production cost and business feasibility training: Synergy between academics and the cooperatives office. Unram Journal of Community Service, 6(3). https://doi.org/10.29303/ujcs.v6i3.1143
Suendro, G., & Susetyo, Y. (2025). Community training on cost of production calculation and pricing strategy for MSMEs in Semarang. Journal of Economic Empowerment and Community Service, 1(2). https://doi.org/10.70375/jeecoms.v1i2.153
Tahu, G. P., Verawati, Y., & Susilo, D. D. B. (2025). The influence of working capital on MSME sustainability with liquidity level as a mediator. Journal La Sociale, 6(3), 721-727. https://doi.org/10.37899/journal-la-sociale.v6i3.2049
Udeozor, V., Hughes, M., Ogundana, O. M., & Umoru, U. (2026). Enhancing entrepreneurial outcomes: The role of experiential pedagogy in compulsory entrepreneurship education in developing economies. Journal of the International Council for Small Business, 7(2), 332-346. https://doi.org/10.1080/26437015.2025.2497250
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Sekar Mayangsari, Henik Hari Astuti, Hasnawati Hasnawati, Febria Claudia, Novi Sulaiman, Dewi Anggraeni (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
