Empowerment of Green MSME-Jember Tin Garden in Promoting a Sustainable Business Future in Indonesia
Keywords:
Sustainable Business, Green Economy, MSMEsAbstract
Purposes: This community service is carried out to increase knowledge and ability to promote Micro, Small, and Medium Enterprises (MSMEs), namely Jember Tin Garden, which has a significant effect on business performance. The selection of Jember Tin Garden was also carried out because the business concept of Jember Tin Garden aligns with the green economy concept, which supports sustainable business.
Design/Methodology/Approach: The approach used in this service is knowledge-based empowerment, which focuses on helping MSMEs understand how to promote themselves, access public spaces (such as mass media), and continue self-promotion.
Findings: There was a significant effect on service results before and after the intervention. The main activities of service in the form of graphic design training, mass media access assistance, and offline event facility assistance not only increase the courage of Jember Tin Garden members in creating promotional content independently, but also provide a stage for Jember Tin Garden to introduce edutourism and its derivative products to the general public in order to expand the reach of market share.
Originality/Value: The program applies a knowledge-based empowerment approach that equips MSMEs with practical promotion skills and access to wider public exposure through student-led training, media engagement, and academic showcases. It offers a replicable model of research group–driven capacity building that promotes sustainable, independent promotion for small businesses.
References
Alfarizi, M., Widiastuti, T., & Ngatindriatun. (2024). Exploration of Technological Challenges and Public Economic Trends Phenomenon in the Sustainable Performance of Indonesian Digital MSMEs on Industrial Era 4.0. Journal of Industrial Integration and Management, 09(01), 65–96. https://doi.org/10.1142/S2424862223500045
Fahmie, A., Pamungkas, B., & Munawar, A. (2025). Sustainable Accounting For SMEs in Indonesia: Implementation and Development Strategy. Jurnal Ilmiah Akuntansi Kesatuan, 13(1), 1–12. https://doi.org/10.37641/jiakes.v13i1.3099
Ganivet, E. (2020). Growth in human population and consumption both need to be addressed to reach an ecologically sustainable future. Environment, Development and Sustainability, 22(6), 4979–4998. https://doi.org/10.1007/s10668-019-00446-w
Hunjra, A. I., Bouri, E., Azam, M., Azam, R. I., & Dai, J. (2024). Economic growth and environmental sustainability in developing economies. Research in International Business and Finance, 70, 102341. https://doi.org/10.1016/j.ribaf.2024.102341
Jayanto, I., Rahmiyati, N., Prihanto, P. H., & Parwita, G. B. S. (2025). The Impact of Green Innovation, Market Orientation, and Digitalization on MSME Performance in Indonesia. Indo-Fintech Intellectuals: Journal of Economics and Business, 5(2), 4610–4618. https://doi.org/10.54373/ifijeb.v5i2.2940
Jie, H., Khan, I., Alharthi, M., Zafar, M. W., & Saeed, A. (2023). Sustainable energy policy, socio-economic development, and ecological footprint: The economic significance of natural resources, population growth, and industrial development. Utilities Policy, 81, 101490. https://doi.org/10.1016/j.jup.2023.101490
Khakim, L. A., & Firmansyah, A. (2023). Strengthening The Existing Indonesian Government Policies Related to MSMEs to be Sustainable. Inclusive Society and Sustainability Studies, 3(2), 17–28. https://doi.org/10.31098/issues.v3i2.1965
Khanzode, A. G., Sarma, P. R. S., Mangla, S. K., & Yuan, H. (2021). Modeling the Industry 4.0 adoption for sustainable production in Micro, Small & Medium Enterprises. Journal of Cleaner Production, 279, 123489. https://doi.org/10.1016/j.jclepro.2020.123489
Kopnina, H. (2016). The victims of unsustainability: A challenge to sustainable development goals. International Journal of Sustainable Development & World Ecology, 23(2), 113-121. https://doi.org/10.1080/13504509.2015.1111269
Munandar, J. M., Cahyadi, E. R., & Andrianto, M. S. (2025). The Impacts of Business Sustainability Factors on Competitiveness and Marketing Performance: An Exploratory Approach to the Case of Indonesian Micro-, Small, and Medium Enterprises. Sustainability, 17(10), 4593. https://doi.org/10.3390/su17104593
Musvoto, C., Nortje, K., De Wet, B., Mahumani, B. K., & Nahman, A. (2015). Imperatives for an agricultural green economy in South Africa. South African Journal of Science, 111(1-2), 01-08. https://doi.org/10.17159/sajs.2015/20140026
Noah, A. R., & Mardiana, M. (2025). Implementation of GRI and SDGs Achievements in MSMEs Sustainability Report. Jurnal Akuntansi, 17(1), 65–77. https://doi.org/10.28932/jam.v17i1.11478
Annisa, F. N., & Herawaty, V. (2022). Pengaruh Corporate Governance dan Media Coverage terhadap Real Earnings Management dengan Risk Management Sebagai Variabel Moderasi. Syntax Literate; Jurnal Ilmiah Indonesia, 7(9), 12996-13011. https://doi.org/10.36418/syntax-literate.v7i9.9385
Purwoko, P., Judijanto, L., Abidin, Z., & Antesty, S. (2023). Sustainability Practices in MSMEs: A Quantitative Analysis of the Impact of Green Supply Chain Management, Consumer Awareness, and Regulatory Compliance on Market Performance. West Science Interdisciplinary Studies, 1(10), 1039–1048. https://doi.org/10.58812/wsis.v1i10.298
Rupeika-Apoga, R., & Petrovska, K. (2022). Barriers to Sustainable Digital Transformation in Micro-, Small-, and Medium-Sized Enterprises. Sustainability, 14(20), 13558. https://doi.org/10.3390/su142013558
Takacs, F., Brunner, D., & Frankenberger, K. (2022). Barriers to a circular economy in small- and medium-sized enterprises and their integration in a sustainable strategic management framework. Journal of Cleaner Production, 362, 132227. https://doi.org/10.1016/j.jclepro.2022.132227
Tjahjadi, B., Soewarno, N., Anwar, D. N., & Fairuzi, A. (2024). Effect of human capital and information capital readiness on business sustainability: do market orientation and business performance matter?. Sage Open, 14(1), 21582440231221320. https://doi.org/10.1177/21582440231221320
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Siti Maria Wardayati, Septarina Prita Dania Sofianti, Alfi Arif, Hendrik Tri Oktaviansyah, Dimas Luhung Prakoso, Arif Hidayatullah, Riska Bunga Rosmalia Putri, Tsania Farah Ifadah, Abdul Halim, Isti Fadah, Leroy Belva Ferdiansyah, Iswi Hariyani (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
